Adwords advertising can be a very important part of the marketing mix. It is true that we have achieved excellent 'organic' search engine ranking results, for both our clients as well as ourselves, Adwords is, in many cases, a faster and more method of reaching your online audience.
It is also true that many people think that pay-per-click advertising will reduce the relevance of search engine results by enabling organisations who can afford to pay more to rank highly in the results. However, search engines understand the problems that could arise if search results become irrelevant, and therefore, make relevance a priority. In any case, pay-per-click advertising is not simply about paying more for your choice of keywords.
It is about setting an advertising budget and maximising it through targeting - by making intelligent and creative choices based on experience and analysis.
As with Search Engine Optimisation, Adwords cannot be set-up once and then forgotten about. It requires a targeted marketing campaign and ongoing attention to ensure that key goals are achieved. That's where our expertise comes in. We take our Adwords campaigns very seriously, and one of our Directors holds the coveted Adwords Qualified Individual Accreditation.
MMW are experts in the field of Adwords campaign management. We can recommend the keywords that should be included and we will monitor the success of phrases against our clients goals. We will manage the campaign to ensure our clients pay-per-click advertising strategy remains in budget.
adwords | adwords management | Marketing and Media Works | MMW | ashford | kent | london | surrey | sussex | essex | hampshire | Marketing agency Kent | Advertising Agency Kent
adwords, adwords management, Marketing and Media Works, MMW, ashford, kent, london, surrey, sussex, essex, hampshire, Marketing agency Kent, Advertising Agency Kent
adwords, adwords management. Marketing and Media Works in Kent are marketing specialists and provides integrated advertising and marketing solutions including adwords and adwords management. Based in Ashford, Kent, MMW is a Kent Marketing and Advertising Agency and services clients across the south east including london, kent, surrey, sussex, essex and hampshire