For any business, keeping in regular contact with your customer database through direct mail is not only essential for short-term sales, but will prove critical to your long-term success.

However, it is generally accepted that you should not send more than 3 or 4 pieces of 'aggressive' direct mail per year to your customers. This raises the question... How do you keep in contact with your customers between these times, and develop customer loyalty?

The answer is in the form of a half-yearly or quarterly paper-based newsletter.

Newsletters are a very effective way to get 'under the radar', that is to say promote your brand and your product in a non-commercial and non-aggressive way. Newsletters are also a great opportunity to interact with your customers, inform them of the latest news, and help develop customer loyalty.

newsletters | email newsletters | online newsletters | Marketing and Media Works | MMW | ashford | kent | london | surrey | sussex | essex | hampshire | Marketing agency Kent | Advertising Agency Kent

newsletters, email newsletters, online newsletters, Marketing and Media Works, MMW, ashford, kent, london, surrey, sussex, essex, hampshire, Marketing Agency Kent, Advertising Agency Kent

newsletters, email newsletters, online newsletters. Marketing and Media Works in Kent are marketing specialists and provides integrated advertising and marketing solutions including newsletters, email newsletters and online newsletters. Based in Ashford, Kent, MMW is a Kent Marketing and Advertising Agency and services clients across the south east including london, kent, surrey, sussex, essex and hampshire